introduction
India is a beautiful country. A life time would
be too short to view all the beautiful sights that this coutry has to
offer.people going out to various places spend a lot of money, buying souvenirs,
eating at restaurants or shopping for gifts for friends and relatives. This
whole process of buying or selling the things has given birth to an entire
industry. The tourism industry can be good source of earning revenue. If a
person is selling something that is attractive looking it is very obvious that
he can put any price tag on it. Someone or the other will definitely buy it. May
be it is too durable but if it has been attractively packaged, it will be sold
in minutes.
India is a country which is rich in diversity.
The majestic Himalayas, the sparkling ocean, the dry desert, the dancing rivers,
the enticing lagoons or the magical backwaters, appeal to nature lovers. People
come from far of countries to a new beautiful vision glory of nature. Adventure
tourism is on the rise for those who prefer a more challenging holiday while
water rafting para gliding, bungee jumping, trekking appeal to those who want a
full day activity. There are uncountable fortresses and palaces in India which
are also worth visiting. But the major bulks of the tourists, Indians as well as
foreigner go to various temples situated far and near.
The tourism industry, on the other hand, is
very disorganized. The rates of various tour packages differ from agent to agent
and at times one reaches the hotel to find that the luxuries mentioned in the
brochure are non-existent. Reservations get cancelled without notice, luggage
goes missing. The country has to realize that the industry is a good source of
earning foreign exchange. Effective regulations can give a new lease of life to
this industry. Things are changing however and all is not dark and gloomy. With
appropriate measures more and more people could be drawn to India as a favorite
tourist spot. With the rise of terrorism in the South East Asian countries, the
earthquakes and the Tsunami, many foreigners are turning to India, for it is a
safe haven for holiday lovers.
Various states are promoting themselves as true
holiday destinations. As more and more Indians become interested in spending
holiday touring, instead of visiting relatives, the industry is set to grow
manifold.
